Why your people matter most – embracing cultural change

In this session, we will hear from Alex Arundale, Chief People Officer at Advanced who joined the company in 2016. Advanced is the UK’s third-largest provider of business software and services with a £254m turnover. Alex is responsible for innovative strategies that help shape the culture of the company and keep their people engaged. During this session you will learn:

  • The power of having uncomfortable conversations
  • Why vulnerability should be embraced, not feared
  • How to drive change through collaboration
  • The importance of openness and transparency, and why communication is vital
  • The role of technology in keeping people informed and engaged

Birmingham Tech Week is run in association with:


Alex Arundale
Chief People Officer

Our headline sponsor

NatWest is the UK’s biggest supporter of SMEs, and as part of this we are committed to removing barriers and providing more opportunities to help companies grow. Our services include traditional bank lending, bespoke support for entrepreneurs, and working with a range of partners across sectors to ensure businesses thrive.

Enterprise is central to our purpose-led strategy, and we have developed a range of programmes to enable business owners to succeed. We have over 500 accredited Women in Business specialists across the UK and have supported more than 19,000 entrepreneurs through our Business Builder and Accelerator programme. Our Dream Bigger initiative has been created to encourage young women in UK secondary schools to consider STEM subjects and Entrepreneurship as a career option.

NatWest’s Business Builder and  Entrepreneur Accelerator programmes are offered free of charge to support the crucial Tech segment, helping these businesses start, scale and succeed. Our Accelerator was recently voted the Number 1 Accelerator for Growth in the UK, by independent consultancy Beauhurst.

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