Amazon’s culture of innovation & customer centricity

In this session, we will hear from Thomas Blood, Digital Innovation Leader at Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud platform. Thomas joined AWS in 2016 and then became a Digital Innovation Leader in 2019, leading the AWS Digital Innovation Program in EMEA. During this session you will learn how to:

  • Ensure your organisation has the right culture for innovation
  • Utilise the four pillars of innovation
  • Put your customers at the heart of everything you do
  • Digitally transform your business in the right way
  • Embrace failure and constantly learn from your setbacks

Birmingham Tech Week is run in association with:


Thomas Blood
Digital Innovation Leader
Amazon Web Services

Our headline sponsor

NatWest is the UK’s biggest supporter of SMEs, and as part of this we are committed to removing barriers and providing more opportunities to help companies grow. Our services include traditional bank lending, bespoke support for entrepreneurs, and working with a range of partners across sectors to ensure businesses thrive.

Enterprise is central to our purpose-led strategy, and we have developed a range of programmes to enable business owners to succeed. We have over 500 accredited Women in Business specialists across the UK and have supported more than 19,000 entrepreneurs through our Business Builder and Accelerator programme. Our Dream Bigger initiative has been created to encourage young women in UK secondary schools to consider STEM subjects and Entrepreneurship as a career option.

NatWest’s Business Builder and  Entrepreneur Accelerator programmes are offered free of charge to support the crucial Tech segment, helping these businesses start, scale and succeed. Our Accelerator was recently voted the Number 1 Accelerator for Growth in the UK, by independent consultancy Beauhurst.

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